For this part of the touchpoint journey, I've created the in-app/mobile web browser experience for customers to virtually wait in line. Most customers will be accessing this site via their personal devices so designing for this case scenario is important.

Things considered when creating the virtual wait-line:

• Are you an IKEA member? - Sign In Form
• Not an IKEA member? - Sign up or Continue as guest
  • Name/ Number/ Email input
• Input ticket number/ scan code
• Party size (How many people are entering the store?)
• Estimated wait time
• Place in line (How many people are ahead of you?

Researching Sign Up UI screens:

I did some research and looked for some modern and clean sign up screens. This is what I learned:

• I found that a lot of designs used drop shadows in their designs to make it appear like the text box was floating or has a 3D effect.
• Rounded, organic shapes were very trendy in the screens that I researched.
• Established companies also made it possible to log in alternative way by linking them Facebook, Apple or Google accounts.
• Consistently I saw that CTA buttons were a prominent color compared to the rest of the design, helping bring more attention to the button, prompting customers to continue on to the next screen.

Consistent organic shapes used throughout the screens. Drop shadows are used here as well.

Optional sign in with Facebook, Google or Twitter. Bright blue CTA sign in/sign up button, easily visible.

Gradients seem to be gaining popularity in Ui as well. Here, shadows are used to show which text box entry field is selected

This is IKEA's current Sign In page. The design is very boxy and some text might be hard to read for some customers since the text and background are too similar in color.

Initial Sketches

During these initial sketches, I look at IKEA's current app and wanted to improve upon it as well as add the new wait line feature. There are no other companies I could find that executed this idea and I wanted to create something new and functional.

Needs:

• Simple sign in/ continue as guest - This makes the process easier for the customer. If they sign in, their name, number and email is already within the system. This stops customers from having to double fill in information forms.

• Straight forward, instinctive buttons - I want customers to feel like they know what they're doing and can instinctively engage with the site.

• Name, Number, Email, Party Size, Purpose of visit - This will need to be filled in my customers who choose to continue as a guest. This information helps make the process for them pretty seamless and quick. By knowing party size, IKEA's system can count how many people are in and out of the store at any given time, keeping with safety protocols of having a maximum number of customers.

  I chose these because I think this is crucial information for the process to be as smooth as possible.

Mockup Screens