Before we get into the design, we do research.

Here are some key questions I asked myself before beginning:

What is the problem?

People don't like waiting in lines. Its hot (or cold) and it's harder to social distance waiting around near people.

How can we solve the problem?

Integrating a virtual wait line where people wait in their cars instead of in looping lines around the entrance of the store

How do users find out about the feature?

Ads, email campaigns, word of mouth, upon visiting IKEA and seeing signage

How do I make sure the experience as smooth as possible?

Understand customers' wants and needs. Find out how to accommodate the needs and wants in an efficient and effective way. Create it. Test it. Improve on it.

Elevator Pitch:

For all types of personas who need and want affordable high-quality furniture. IKEA provides a user-centered experience allowing you to engage with products. Unlike other home stores, IKEA provides you with all the tools to customize and build your dream home.

I interviewed customers of IKEA who were waiting in line and got to know them more. Here are my findings:

            ◀️ [Back to main page](<https://blossom-park-ae9.notion.site/IKEA-Touchpoint-Journey-4c86f66736de4cb990210d1c030db501>)                                                               [Touchpoint 1: Awareness](<https://blossom-park-ae9.notion.site/Touchpoint-1-Awareness-7aa7faf7067b447487a87e65e2ed77d0>) ▶️